Sportswear retailer JD Sports overturns stereotypes of idealized families that are often present in holiday marketing. The brand's global campaign, created by agency Uncommon Creative Studio, documents families and traditions of all kinds. Instead of playing into Christmas ad tropes, like depicting a picture-perfect festive meal at home, its ads spotlight the many ways people...
Sportswear retailer JD Sports overturns stereotypes of idealized families that are often present in holiday marketing. The brand's global campaign, created by agency Uncommon Creative Studio, documents families and traditions of all kinds. Instead of playing into Christmas ad tropes, like depicting a picture-perfect festive meal at home, its ads spotlight the many ways people...
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