Top linear TV shows like Bigg Boss and Indian Idol see 40-50% of their viewership coming from digital platforms, driven by catch-up content and loyal fans. Although linear TV remains core to advertising, OTT viewership is growing significantly.
Top linear TV shows like Bigg Boss and Indian Idol see 40-50% of their viewership coming from digital platforms, driven by catch-up content and loyal fans. Although linear TV remains core to advertising, OTT viewership is growing significantly.
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