While JioStar is banking on premium ad innovations and aggressive sales efforts, high ad costs, concerns over new reporting metric and the potential impact of the paywall model remain key risks.
JioStar sets record ₹5,000 crore ad target for IPL 2025. Advertisers not that bullish
livemint.com - 2 Mar 2025 20:30
While JioStar is banking on premium ad innovations and aggressive sales efforts, high ad costs, concerns over new reporting metric and the potential impact of the paywall model remain key risks.
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