The process is flawed, but it's better to work from within to fix it. Butler/Till was introduced to the idea of becoming a B Corp in 2015 when we acquired a small marketing consultancy that did a lot of work in the energy space. Being a B Corp was really important to those employees, and with just a little bit of homework, we realized that the values involved in the certification process were the same values we'd woven into our DNA since our founding.
The process is flawed, but it's better to work from within to fix it. Butler/Till was introduced to the idea of becoming a B Corp in 2015 when we acquired a small marketing consultancy that did a lot of work in the energy space. Being a B Corp was really important to those employees, and with just a little bit of homework, we realized that the values involved in the certification process were the same values we'd woven into our DNA since our founding.
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