Are you not entertained? The next frontier of brand entertainment

In partnership with Omnicom, Jeff Beer sits down with Patty Morris, the head of brand at State Farm; Erwin Dito, the VP of global brand leadership at McDonald's; and Jae Goodman, the founder and CEO of Superconnector Studios, to discuss why effectiveness and efficiency are not the same thing in the advertising world. In partnership with Omnicom, Jeff Beer sits down with Patty Morris, the head of brand at State Farm; Erwin Dito, the VP of global brand leadership at McDonald's; and Jae Goodman, th...