From funnel to flywheel, we need another playbook for the post-search era, where both LLMs and humans decide what wins. Of all the things weve used ChatGPT for in 2025, one of the most specific was: What should we drink on a Dalston dive bar expedition on a Thursday night with cooler, younger clients, to avoid a hanxiety-filled Friday, with a board presentation to write?
From funnel to flywheel, we need another playbook for the post-search era, where both LLMs and humans decide what wins. Of all the things weve used ChatGPT for in 2025, one of the most specific was: What should we drink on a Dalston dive bar expedition on a Thursday night with cooler, younger clients, to avoid a hanxiety-filled Friday, with a board presentation to write?
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