Five ways we made the shift to AI-native thinking, not just AI-powered deliverables. Every year, Audience Audit publishes a study on what agency clients really want-and the 2025 edition revealed a stat that should stop any agency leader in their tracks: 77% of clients say theyre more likely to hire an agency thats a recognized AI expert (not just self-proclaimed). But only 32% believe their current agency fits that description.
Five ways we made the shift to AI-native thinking, not just AI-powered deliverables. Every year, Audience Audit publishes a study on what agency clients really want-and the 2025 edition revealed a stat that should stop any agency leader in their tracks: 77% of clients say theyre more likely to hire an agency thats a recognized AI expert (not just self-proclaimed). But only 32% believe their current agency fits that description.
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