Autodesks CMO breaks down the branding lessons from Sydney Sweeneys jeans commercial and Cracker Barrels rebrand

Autodesk CMO Dara Treseder on the biggest campaigns of 2025-and how her company uses campaigns to advance its brand. Marketers are setting the cultural conversation-with their successes as much as their missteps. But which campaigns are creating healthy tension? When is the right time to walk back a rebrand? Autodesk CMO Dara Treseder breaks down branding and marketing lessons from the most high-profile campaigns of 2025, giving her unvarnished opinion on everything from Sydney Sweeney to Cracke...