Shifting tastes, shrinking sales: Napa Valleys wineries adapt amid shocking downturn

From layoffs to export troubles, Californias wine industry is in flux - but small producers are innovating to surviveAfter more than a quarter century tracking the seemingly endless growth of the wine industry, Rob McMillan was finally vindicated last year as Californias vigneron of doom.McMillan is the author of Silicon Valley Banks annual state of the US wine industry report, and the 2025 edition was a doozy. Since 2018, the bank has warned the industry that a correction in demand would shake ...