Through Varsity Spirit, the company he established in 1974, he turned cheerleading into a multibillion-dollar juggernaut and exerted control over almost every aspect of it.
Jeff Webb, Who Built a Competitive Cheerleading Empire, Dies at 76
The New York Times - 22 Mar 2026 23:59
Through Varsity Spirit, the company he established in 1974, he turned cheerleading into a multibillion-dollar juggernaut and exerted control over almost every aspect of it.
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