City firms bank on savvy advertising campaign to push Brits towards investing

The campaign, fronted by a CGI squirrel, is part of government initiative to boost financial risk taking, amid fears UK growth is being stymiedNils Pratley: the Savvy Squirrel looks a hit too tameCity firms are pinning their hopes on a government-endorsed advertising blitz fronted by a finance savvy CGI squirrel to encourage cautious British savers to shift out of cash and start investing.The long-awaited retail investment campaign, which will cost up to £50m, is part of the chancellor Rachel R...