Research finds that knowledge workers now evaluate companies less on what AI can do and more on the transparency and accountability behind how its deployed. For years, brand reputation was built on straightforward outputs: the product worked, the service delivered, and the mission statement said the right things. But, behind the scenes, a sophisticated cohort has quietly moved the goalposts.
Research finds that knowledge workers now evaluate companies less on what AI can do and more on the transparency and accountability behind how its deployed. For years, brand reputation was built on straightforward outputs: the product worked, the service delivered, and the mission statement said the right things. But, behind the scenes, a sophisticated cohort has quietly moved the goalposts.
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