Proteinmaxxing could lead to higher prices for infant formula, say experts

Whey protein, a key infant formula ingredient, is in growing demand, partly linked to rising use of weight-loss drugsThe rise of proteinmaxxing - a trend in which consumers try to eat as much protein as possible - could lead to higher prices for infant formula, experts warn.Whey protein, a key ingredient in infant formula, has surged in popularity over the past year as health professionals emphasise the benefits of protein.