US firms that kept DEI policies despite go woke, go broke threats thrived

Exclusive: Companies that kept policies did just as well financially, even after Trumps executive order, as those that didntConservative backlash was supposed to put an end to the diversity, inclusion and equity (DEI) movement as companies were warned go woke, go broke.In January 2025, Donald Trump delivered a death knell, ending DEI within the federal government with executive orders and threatening to target companies that still supported it. Companies including Google, Goldman Sachs, McDonald...