The Guardian -
26 Oct 2026 12:15

As all facets of our lives are optimized, the suffix has become inescapable - and experts predict its around to stayMaxxing is not a new concept. Dungeons and Dragons players have been min-maxing character stats for years; Will Smith was maxin and relaxin in the 90s; as far back as the 40s, the term was used in game theory.But in the past few years, as all facets of our lives are optimized, the suffix has become inescapable. Were personalitymaxxing to charm our peers and sleepmaxxing to get the ...
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